Bio Interactions Bio Interactions

The Challenge<br> To update BioInteractions’ brand identity as part of a long-term strategy to increase business acquisition and establish a leading position in their market.<br> <br> The Solution<br> Brilliant created a new <a href="http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php" target="_blank" title="Bio Interactions Case Study">brand identity</a> for BioInteractions, and rolled it out across all their <a href="http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php" target="_blank" title="Bio Interactions Case Study">marketing and communications media</a>. The BioInteractions website focuses on guiding users to the products most relevant to them and capturing their contact details.<br> <br> Specific deliverables included:<br> * <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">Brand Design</a> and <a href="http://www.brilliantcreative.co.uk/" target="_blank" title="Brilliant Create">Development</a><br> * <a href="http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php" target="_blank" title="Bio Interactions Case Study">Business Stationery</a><br> * <a href="http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php" target="_blank" title="Bio Interactions Case Study">Bespoke Company Folder</a><br> * <a href="http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php" target="_blank" title="Bio Interactions Case Study">Property Agents Website</a><br> * <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">eMarketing</a> - <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">Search Engine Optimisation</a><br> * <a href="http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php" target="_blank" title="Bio Interactions Case Study">Exhibition Display Materials</a><br> <br> <br> The Results<br> Brilliant’s carefully coordinated brand review of BioInteractions’ brand identity has improved the consistency and clarity of client-facing marketing materials, which will increase lead generation and business acquisition. The website is now more functional and acts as a central resource for product data. - http://www.brilliant.ltd.uk/case-study-biointeractions-medical-pharmaceutical-identity-design.php