First Choice Credit First Choice Credit

Project objectives<br> First Choice Credit recognised that they were not reaching full potential within their market through their existing marketing materials. Our job was to re-evaluate the company’s profile both as a business and as a service, to increase awareness and sales; and to help First Choice Credit to become one of the UK’s leading lender companies by: <br><br> * establishing the company objectives and key messages<br> * developing a <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">marketing plan</a> * <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">re-branding</a> the marketing and publicity collateral<br> <br><br> Our approach<br> Brilliant initiated a full marketing audit of <a href="http://www.brilliant.ltd.uk/first-choice-credit-strategic-marketing-case-study.php" target="_blank" title="First Choice Credit Case Study">First Choice Credit</a>, designed to facilitate greater understanding of the company’s requirements and business objectives. We identified the company’s needs and constructed a clear, detailed strategic marketing plan.<br> <br> What we delivered<br> <br> * <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">Detailed strategic marketing plan</a><br> * <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">Brand design and development</a><br> * Communication and <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">copywriting</a><br> * <a href="http://www.brilliantcreative.co.uk/" target="_blank" title="Brilliant Create">Financial Loan Website</a><br> * <a href="http://www.brilliantcreative.co.uk/" target="_blank" title="Brilliant Create">eMarketing — Search Engine Optimisation</a><br> * <a href="http://www.brilliant.ltd.uk" target="_blank" title="Brilliant">Business stationery</a><br> * <a href="http://www.brilliant.ltd.uk/first-choice-credit-strategic-marketing-case-study.php" target="_blank" title="First Choice Credit Case Study">Targeted direct mail</a><br> * Advertising support<br> * Ongoing marketing support and performance reviews - http://www.brilliant.ltd.uk/first-choice-credit-strategic-marketing-case-study.php