Face to Face with Angelica Unilever Philippines About Chandra Marasigan
We tapped a famous local celebrity, Angelica Panganiban, to promote Pond's new natural range. First, we seeded videos of her inviting current Pond's fans on Facebook to join her in her new project. The video led to the "Face to Face with Angelica" App. Here, Angelica asked the girls to nominate their friends who they think needs to feel fresh and light -- 2 things that the product gives. After they nominated, they saw a video of Angelica reading their entries. Everyone who participated got to a free product sample, plus the chance to meet and greet our endorser. The application's down already, but you can view the microsite that I made for the range here: http://www.ponds.com.ph/promo/whitebeauty-naturals/
