Face My Love
Client wanted to make Filipina teens who use body soap on their face, switch to Pond's Facial Wash. We figured that this target market will easily get bored with hard-sell, educational articles or videos. So instead, we came up with a Koreanovela-inspired web series. (Koreanovelas are such a big hit in the Philippines.) Through the story, girls will realize that using body soap on their face will do them no good. You can view the second episode here: http://www.youtube.com/watch?v=1QbAFplyAas
