For this project I created a logo and packaging for a new range of wines aimed at the young adult market. For the branding, I was inspired by the concept of "forbidden fruit"; wanting something you can't have. I felt it would appeal to the target market of young adults because it has an edge of naughtiness and a sense of mischief. The slit through the label designs is meant to represent a juicy drop of wine. It aims to be tempting.