Bigger Smiles: Green & Black's Campaign
<i>This is my entry for the Green & Black's brief for the YCN competition. I have created an online campaign for Green & Black’s called ‘Bigger Smiles’. This idea stemmed from the fact that “Green & Black's Maya Gold, the first British Fairtrade product, is more than an organic chocolate bar – it is the livelihood for the whole district of Belize.â€<p>For each bar of Green & Black’s that you buy, I have included within the packaging, a piece of a paper that has a random cocoa farmer’s story. The consumer is encouraged to visit the website to follow a monthly diary of that particular cocoa farmer’s life. This is achieved with the use of a unique code printed on the paper within the packaging. The smile on the top left corner of the website gets bigger as more contributions are made throughout the length of the campaign. </p></i><p><i>The goal of campaign is to communicate the difference the consumer is making to the cocoa farmer’s livelihood by purchasing a bar of Green & Black’s. <p> — Information within packaging <br>— Logo design <br>— Illustration <br>— Web design <br>— Online banner advertising <br>— Facebook, website & blog widgets <br>— Poster advertising</i></p>
