This project was entered into a competition for Birmingham B-Hive. Me and my creative partner Jessica Bramley were shortlisted for both the advertising and digital categories. We managed to get a two week paid placement at Cogent in Coventry out of it. The Brief was to create a campaign to showcase Birmingham as a culinary diverse city. Hosting restaurants with cuisines from 27 different countries and 3 michelin star restaurants. We had two ideas. The first idea proposed that Birmingham has food that is "Fit for the Gods". The second used the strapline "Taste the world in one city", proposing that you didn't need to travel the world to taste all the different types of cuisine.
Jesus tucking into Nachos - Another in the Polaroid Series
The Devil enjoying a Balti - Another in the Polaroid Series
Polaroid Billboard - The series of Polaroids together on a Billboard
Zeus eating Swedish meatballs - Another in the Polaroid series
Rich Media Banner - This idea would be placed on external websites such as BBC Good Food etc. When the banner is scrolled over, the gods walk out of the banner, across the website on steps of clouds and into another banner situated on the opposite side of the site containing
Website Homepage - This would be the main landing page for the website. The user can customise their own preference of food in the "Your Food Heaven" section, this will then find a specific restaurant or dish based on the information provided. The content in the centre chan
Heaven and Hell - These two sections of the website contain different Gods, when selected, each God will give the user information on what their favourite dish is, where they prefer to eat, who with etc.
Mobile website - When the user goes to the website on their mobile, they are asked if they prefer to go to the desktop website or the mobile website. The mobile website uses widgets, by selecting one of the 7 parts of the site. The user can then navigate by swiping left a