Jaffa Cakes - Energy from an unlikely source Self initiated project

An integrated advertising campaign for Jaffa Cakes. Created with creative partner Jessica Bramley. Jaffa cakes contain only 1g of fat and because of this they are a great supplement for athletes. High in sugar and low in fat, Jaffa Cakes provide high amounts of energy with a low fat intake.

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Print Ad - England 1966 World Cup heroes, and their secret.

Print Ad - Ashes winning England team of 2005, and their secret.

Print Ad - Fred Perry - The legend, and his secret.

TV Ad - The Sportsman's Secret

Mobile Application - Jaffa Cakes - Catch 'Em: Sport Edition