Properly estimating paper is essential in the communications industry. I scratched the surface of exploring paper, estimating costs and time, along with various printing presses. The main assignment of this class was to utilize what we've learned in the class to create a package/ corporate identity for a fictional client (who was really the instructor) named Fred who had either (student's choice) a restaurant or a charter company focused on the flounder fish. We had to design all of the requested items and estimate them with estimating software. We finally had to present our design package to "Fred" and the class.
Main Logos - Main logos for Fredrik's Flounder Bar & Grill. Here you have the spot color, process and 1-color logos.
Full-Color Advertisement - 8.5 x 11" Four-color advertisement.
Full-Color Postcard - 4x5" Four-color + varnish and one color (black) on the back.
His & Hers Business Cards - 3.5x2" Business cards for the (fictional) owners, Fredrik and Farrah Zimmerman.
Punch Cards - 3x5" Two-color punch cards.
Letterhead - 8.5x11" Two-color letterhead.
Invoice - 5.5x8.5" One-color invoice.
Price List With Envelope - 8.5x11" One-color letterfold brochure with #10 envelope.