Paul Goodnight's Portfolio Return to showcase

I’m a strategic writer: a blend of a research left and a right brain like a piñata bursting with Skittles. I’ve been grilled by friends, family, strangers on the bus about the ethics and future of advertising, and my unchanging answer is that advertising is art with a goal and a cause. My cause, uncovered through reading, writing and travel, is black and white, never adhering to some gray bottom line. My goal is grabbing hold of a story with creativity and strategy and squeezing every last bit of juice out. In the end, my copy swaggers and sways in telling 3D, outside the flat, liner and plain.